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I love it when they call me Big PARPA

In a 3 minute video found on the Harvard Business Review website, Tony Tjan sums up the process of creating a flexible business plan. It's succinct and spot-on, in my opinion. 
Assuming you either:
(1) write business plans for a living;
(2) have to sell for a living;
(3) have to pitch ideas to internal business leaders for a living;
(4) plan anything, at all - ever; or
(5)  have any goals in life, period;
I think this is good advice. Just swap the business-y words for your personal goal-setting words and it should still work for you. 
Below are the key points [which I qualified with a word that I've chosen to represent each step]. If you have the 3 minutes, though, it's a good video and he explains what these points mean.
How to build a flexible business plan
1. Start from the heart. [Passion]
2. Think big, but start small. [Actionable]
3. Have a basic framework. [Realistic]
4. Know the trade-offs. [Prioritize]
5. Keep it iterative. [Adapt]
So, P.A.R.P.A. — I suppose — is another way to sum it up.
Which is good because I happen to love it when they call me Big PARPA.
Again, that video can be found here: Tony Tjan's video on hbr.org
What do you think? Thoughts, advice, experience writing plans? Please share.

Posted at 08:31 AM in Business Management, Digital Strategy, Marketing, Small Business |

Comments

Lisa Jones

Haha, very catchy title! I have that song stuck in my head now! Great info, thanks!

Posted by: Lisa Jones | 03/31/2011 at 10:02 AM

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