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Shirtless in the Arctic Circle

Shirtless in the Arctic This was last week when my buddy Ryan and I were in Iceland.
After driving around the country — making our way North — we took a 3-hour cargo ship from Siglufjordur to Grimsey Island.
The Northeast tip of Grimsey is the only part of Europe that barely makes it within the Arctic Circle [the 66th degree, or whatever]. It was cold.
Naturally, we took our shirts off.
The other day I wrote about doing the unexpected to create a memory. I realized, you may not know where to start sometimes.
It's not that hard to do; here's a suggestion:
Try starting with the opposite of what you would normally do and brainstorm your way back to "normal". Somewhere along the line you'll find something that might work.
I mean, sometimes you just have to go shirtless in the Arctic.

Posted at 07:47 AM in Business Management, Marketing, Small Business |

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