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Find your target audience—and how many of them there are—on Facebook in 4 easy steps

You know they are on there; I mean, Facebook just hit nine-hundred trillion subscribers. 
The questions are: how many? how do I find them? how do I target them?
Facebook makes that super easy, and — best of all — at $0 cost, you can get a precise number of people that meet your ideal criteria. 
For example, you want 25-35 y/o males that are interested in triathlon that also follow the Ironman brand page. The following 4 steps will tell you how many of those dudes exist on Facebook right now.
Here's how:
Step 1: Go to http://www.facebook.com/advertising/.
Step 2: Click "Create an ad".
Step 3: Pick your destination [can be your page or an external url, if external you will need to enter some basic data].
Step 4: Put in your targeting criteria. Notice as you do this, the "estimated reach" on the right hand side adjusts, showing you the potential. 
Note: you can even do advanced targeting for super exclusive criteria and see what the reach is.
Have any of you used Facebook advertising? How did it go? Leave comments below!

Posted at 09:20 AM in Business Management, Digital Strategy, Marketing, Small Business, Social Media |

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