© [Gary] Peeples Helping People.
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My BrainMarketing. Business. Thoughts. Inspiration. Ideas. Fake screenplays. Real ones too. Stuff. Things. Space. Outer space. How did space not cover all of it, by the way? Seriously. Someone somewhere decided: "We need a name for this part of space for some reason.” Probably Johnson again. Johnson's a brown noser. Which...
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Your Identity Is Your Most Important AssetAs time goes by and competing products and services become more and more similar, we begin to have only the brand identity and personality to assess for making final decisions. The identity ends up being one of the most compelling, differentiating, and emotionally charging factors. "Which option aligns with me...
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Who Are You?Answering this question is actually quite simple. Ready? You are the calendar that you keep. One of the best possible ways to define anything is to look at what it has been in the past. What have you been (been doing with your time) up until this point? That is...
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You Are Only As Focused As Your Allocation Of TimeIf you want to know how focused on your goals you are, simply look at what you are spending your time on. Look at your calendar from last week. Look at who you are spending time with. Look at what you do with your "free time". For every minute you...
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5 Things You Can Do Right Now To Be More ProductiveClose your email after you check it. Don’t work in your inbox all day—It’s not your job. Nowhere in your job description does it say send and receive email. If it does please send it to me, that’s hilarious.
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I agree, this is a really great infographic....the problem is, it's only half finished...maybe only 40%.
Here's the math:
1. "The Content Grid v2" does a nice job of explaining the business objectives in terms of the prospect goals (something I too utilize in Nutlug's engagement framework C.A.R.E.(tm)- Customer Acquisition and Retention through Engagement). It's just that this v2 stops dead at consumer purchase/business 'close.' This takes a marketer/sales-centric view of the relationship -- most customers hope the relationship continues on after transaction, to re-purchase, bonding, and hopefully advocacy. Content plays extremely vital roles in these stages of the customer 'journey.'
2. Content excels in many more channels than the social media marketing ones listed above. While engaging content is a necessity in social media marketing, social media marketing is not the only place where content can live and breathe -- off-line, in-store, events, everywhere.
I love the simplicity and clarity of the graph -- here's hoping the talented producers at Eloqua/Jess3 can extend the idea to include all stages and all channels!
Keith Wiegold
www.nutlug.com
Posted by: Keith Wiegold | 06/28/2011 at 02:12 PM
Great points Keith!
Thanks for checking out the blog; and for taking the time to engage as well. Very much appreciated!
Gary
Posted by: Gary Peeples | 06/28/2011 at 08:08 PM
It's so nice to have you do all of the research for us. It makes our decision making so much easier!! Thanks.
Posted by: louboutin schaussures | 12/05/2011 at 08:48 PM
I follow you VIA GFC and I love your blog!
Posted by: Moncler Doudoune | 12/05/2011 at 09:31 PM
Great buying cycle infographic - do a revision with Keith's concepts and make it bigger and you have a MAJOR winner... I think the buying cycle is not talked about nearly enough, especially in web design planning phases...
PS I hope you don't mind my signature LOL
The Real Charles Montgomery
http://charlesmontgomery.me
Posted by: Portland Marketing Company | 02/29/2012 at 02:43 PM
It would cost more to get that money that to take out a payday loan.
Posted by: quick loans | 07/05/2012 at 09:27 AM
This is a simple representation of the buying cycle.
Posted by: Mining Recruitment | 07/05/2012 at 10:58 PM