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13 business fundamentals every leader should focus on

RJ autograph

There are some basic fundamentals that every business owner or operator should keep a pulse on. 
And it amazes me how many businesses fail to focus on those fundamentals.
Now I know it could be for any number of reasons [one man show, focus on distribution growth], but it’s like getting Randy Jackson’s autograph on a samurai sword:
If a samurai sword is all you have, you’re not gonna NOT get Randy Jackson’s autograph [Step Brothers reference].
Point is: NOMATTERWHAT, you can’t NOT focus on these things, unless your goal is to fail.
So here is a list of 13 fundamentals. This isn’t all of them; they aren’t in perfect priority order; and some may disagree.
I can tell you though, as an owner operator, if you are focusing on any of these things at any given time, you’re headed in the right direction.
1. Setting goals
2. Defining and targeting the appropriate audience
3. Maximizing search, social, and content marketing [and integrating]
4. Collecting data that matters
5. Measuring efforts
6. Making decisions and taking action on results
7. Studying the P&L for opportunities to optimize
8. Stopping things that aren’t working
9. Testing new opportunities
10. Listening to customers and employees
11. Focusing on customer service
12. Focusing on employee engagement and morale
13. Setting new goals
I was going to link out to different posts on each of these, but I'm having a hard time finding ones I like, so I'll try to write my own posts for each of these over the coming days.
In the mean time, if any of you know of good posts on the above topics, please tweet them to me [@garyawesome].

Posted at 09:00 AM in Business Management, Digital Strategy, Inspiration, Marketing, Small Business, Social Media |

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