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5 Improvements with new Pandora


Screen shot 2011-07-14 at 6.53.03 AM Pandora has put on a fresh coat of paint, and along with it — added some features.
I once read that the dude that invented Pandora was in the red for years — like, since 1973 or something.
The company has recently gone public, as many know. My assumption is that he is no longer in the red.
The downside to "public" is: the public now owns Pandora; there is an accountability to perform that didn't exist before. Hello Wall Street. [I'm sure it will be fine though.]
Personally, I'm excited for the facelift.
It's done in HTML 5, which I know almost nothing about. What I do know is: HTML 5 is a current trend, and the buzz on it is picking up. For me, that is plenty of evidence that it's cool and good.
Here is a quick list of things you'll be able to enjoy with new Pandora:
1. Looks cooler and loads faster. The 10 seconds you were waiting for it to load should now be 2-3.
2. It's a social network now. create profiles, friend people, check out their music, activity feeds, Farmville [SIKE]. No Farmville. I would never visit Pandora again.
3. Better controls. Now that you can go "deep" in the site [looking at profiles and such], it was important to have a playback bar that is always accessible. It stays with you as you surf the site.
4.  Better artist & song info. They've beefed up the ability to click and learn — artist, song, album, lyrics, etc.
5. Easier to share. Because of the HTML [which used to be flash], stations will have their own url, making them easier to share. PS. you can also use the "back" button now too [without killing the whole pace and silencing the music.]
All in all, great updates. I'm sure something will be screwy, but they'll figure it out. 
What do you think?

Posted at 07:19 AM in Marketing, Social Media, Web/Tech |

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