Outbound marketing vs. inbound; how balanced are you? [Infographic]

Outbound vs. Inbound

Outbound marketing is the "traditional" effort: cast a wide net [trade shows, cold calls, emails] and if you go big enough, you'll hit the few needles in the haystacks. Most of these people are trying to ignore you.

Inbound marketing is a focused effort: drill down to the people who are looking for you [searching, learning, raising their hands]. All of these people are looking for your help.

I would never advocate that there is a magic mix [i.e. 50/50 or 70/30] but I can say, put as much of your budget as you can into inbound because:

1. There is less noise and distractions in the search and learn channels

2. It's easier then ever to research and learn so more people do it

 

Transform Your Marketing

Here is a great presentation I found on Hubspot:

Transform Your Marketing

View more presentations from HubSpot Internet Marketing

 

Where Is Inbound Marketing Headed? [Infographic]

And here is a fantastic infographic on spend, also from hubspot. But first, check out this quote from poster Jeanne Hopkins:

[Businesses employing inbound marketing techniques are] experiencing business benefits that include a 62% lower cost-per-lead average from inbound marketing compared to traditional outbound marketing.

Where Is Inbound Marketing Headed? [Infographic]

 

 

Comments

[Bulk SMS Reseller]

All right I'm following you! :)