The easy way to get them to choose YOU

What if people were interested in DVR'ing commercials? 

Or what if they googled their favorite ads every morning? 

Or signed up for advertising email lists from brands [specifically to be sent commercials, banners, sales pitches]?

Crazy thought. [But not so crazy if you are a marketer or advertiser. We are nerds.]

But the funny thing is, that is exactly what good content marketing leads people to do. 

Good, informative, relavent content will have people looking for — and engaging with — you everyday.

Bookmarking your page;

following your twitter;

linking-in;

subscribing to your blog and email.

It may seem counterintuitive: give your good stuff away for free — but look, it's 2011. And it's the easy way to get them to choose you.

It's like this:

the people that are perfect for your product or service are out there;

they want to buy your product or service;

at some point they are likely going to buy it from someone;

who do you think they would rather buy from:

(1) someone they've received good relevant information from, over a period of time

(2) or someone random. 

I know who I would choose. #brandloyalty