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The secret to winning an argument

You are faced with arguments all day long.  20100128-top-secret
Your alarm clock argues that it's time to get up, persuading you to take action to shut it off.
The dog argues that you should take him out, persuading you to do so.
Your stomach argues that you should eat.
Stop lights argue you should stop.
In each case, you are faced with a choice: agree and support or disagree and deal with the outcome.
In the examples above — more likely then not — you agree because the alternative is too emotionally charging: listen to an alarm [annoying], be nagged by a dog [also annoying], starve [uncomfortable], get a ticket or have an accident [frightening]. 
Sometimes, to win an argument, you can increase your odds simply by playing into the emotion of the outcome. Your way = positive emotion; not your way = negative emotion.
And the greater the importance of the emotion, the greater the odds.
It may seem a little tricky, but that's irrelevant. If both parties leave the argument feeling good about it, and having faith in the conclusion, it's win-win. And that's the best possible outcome of any argument. 
Ps. the word argument, can be swapped out for: business presentation, debate, sales call, or any other situation where you need to win someone to your way of thinking. 
     

Posted at 07:56 AM in Inspiration, Marketing |

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