If you are not taking time to work on personal branding, you are losing.
Personal branding is no longer an option, it's mandatory. And it has no regard for your industry, your goals, or your focuses.
It doesn't matter who you are or what you do, someone, somewhere does exactly what you do, or exactly what you want to do, and they are branding themselves.
Do you want to lose to them, when the time comes? Doubt it.
Get started.